NIVEN
INSIGHTS
Keys to Sound Decision Making: Keep it Simple.
A long time ago I heard Lou Holtz speak at an industry conference, and he said something that really stuck with me: “I challenge you to apply these 3 rules to any moment of decision in your professional or personal life and they will guide you to the right course of...
Keys to Sound Decision Making: Keep it Simple.
A long time ago I heard Lou Holtz speak at an industry conference, and he said something that really stuck with me: “I challenge you to apply these 3 rules to any moment of decision in your professional or personal life and they will guide you to the right course of...
Three Digital Retail Experience Opportunities
Digital experiences in retail stores have become more common, and shoppers expect and prefer smart technology to help them make more informed purchase decisions. Yet, many product companies don't use their digital displays to their advantage. Some product companies...
Redesigning an adult beverage display? Hold my beer.
Summer is now long gone, and winter is upon us. Time to put away the mower, cover up the barbeque, and hunker down for the snowstorms to come. Still, it’s nice to reminisce about the summer that was. Whether you miss outdoor birthday parties, 4th of July...
Why Being Employee-Owned Matters
One thing that sets Niven apart in our industry is the fact that, thanks to our Employee Stock Ownership Plan (ESOP), we are employee-owned. What this really means is that we’re client-focused. Every single one of us has a vested interest in going above and beyond,...
Niven. Innovating in-store and out.
This is us! That’s right, our tagline is all about telling prospects what we do and where we do it—a bold, declarative statement that reflects what today’s brands expect in the new retail reality. They’re simple words for sure, but we chose them very intentionally....
Understanding Shopping Behavior Patterns: Preparing For Tomorrow’s Consumers
There’s no doubt that, thanks to Covid, our retail landscape as a whole is going through a major transitional period. As a result, consumers are shopping differently, with new interests and expectations. For example, here at Niven we’ve observed that consumers are...
How Virtual Prototyping Went from Necessity to a Key Advantage
The past 12+ months have created challenges and obstacles for businesses across the world but, no doubt, opportunities as well.
Why Niven Created a Sustainability Team
While Niven was already making eco-friendly choices in many areas, there wasn’t an overall awareness or structure around those choices. It wasn’t a true sustainability effort.
Niven can help you navigate from chaos to calm
Picture this: You’ve just decided on a new category solution for your brand, one that will simplify the customer shopping experience at big box retailers and independent dealers.
How five Niven employees fell in love with retail
Nick Milinkovich, Senior Account Executive “My Dad was in the display business. He used to walk me around Sportmart and we would look at all the Nike fixtures he produced.
The New Kwik Trip®: Convenient and Healthy
When we hear the words “gas station convenience store,” most of us think “processed junk food.” But our client, Kwik Trip, is pushing back against this stereotype.
How to stand out from the crowd
Picture the inside of any local retail store. Aisle after aisle jam packed with products. In these crowded spaces, how do you make your display stand out?
Putting a cosmetic brand’s best face forward
Shopping for cosmetics is both an emotional and an experiential journey. While it often starts online, the in-store experience is critical to a brand’s image and authenticity.