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ProjectArrows

Maximum impact with economic efficiencies.

Calling for a brand refresh to make a big impact in the fishing space, Pure Fishing looked to us to create an innovative and polished display for their line of Abu Garcia rods.

Balancing high end materials with economics of scale, Niven rose to the challenge to create a sleek yet striking display with a floating header.  This freestanding display is an elegant representation of Abu Garcia's renewed branding, making an eye-catching splash in the fishing department.

Full Display
Full Abu
Concept
Initial Concept
Engineering Process
Engineering
Production
Final Display

INSPIRED BY THIS PROJECT?

With over 40 years of experience, Niven is always looking for new challenges.  Our team is excited to talk with you about how we can partner together to create new, exciting solutions for your retail needs.

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