Online Shopping in Real Life
The product discovery habits of consumers are changing, so brick and mortar needs to adapt as well. In our work with b8ta, we seamlessly incorporated innovative products with tech-based info and demos, bringing consumers an online experience in a physical retail space.
Because Macy’s flagship store in New York accommodates 20 million visitors per year, our “shop-in-shop” solution here needed to be more than attractive and inviting. It needed to be durable enough to withstand the heavy foot traffic.
Balancing high-end design with a durable, efficient display system required some creative problem solving and full-service know-how.
Every revolution needs a flash point—in this case, a modular in-store merchandising system.
“To introduce Century, their new curated line of ultra-premium interior paint, we developed a shopping experience as unique and sensuous as the product itself.”