Digital experiences in retail stores have become more common, and shoppers expect and prefer smart technology to help them make more informed purchase decisions. Yet, many product companies don’t use their digital displays to their advantage. Some product...
Redesigning an adult beverage display? Hold my beer.
Summer is now long gone, and winter is upon us. Time to put away the mower, cover up the barbeque, and hunker down for the snowstorms to come. Still, it’s nice to reminisce about the summer that was. Whether you miss outdoor birthday parties, 4th of July...
Niven. Innovating in-store and out.
This is us! That’s right, our tagline is all about telling prospects what we do and where we do it—a bold, declarative statement that reflects what today’s brands expect in the new retail reality. They’re simple words for sure, but we chose them very intentionally....
Understanding Shopping Behavior Patterns: Preparing For Tomorrow’s Consumers
There’s no doubt that, thanks to Covid, our retail landscape as a whole is going through a major transitional period. As a result, consumers are shopping differently, with new interests and expectations. For example, here at Niven we’ve observed that consumers are...
How Virtual Prototyping Went from Necessity to a Key Advantage
The past 12+ months have created challenges and obstacles for businesses across the world but, no doubt, opportunities as well.