Calling for a brand refresh to make a big impact in the fishing space, Pure Fishing looked to us to create an innovative and polished display for their line of Abu Garcia rods.​

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Balancing high end materials with economics of scale, Niven rose to the challenge to create a sleek yet striking display with a floating header.  This freestanding display is an elegant representation of Abu Garcia's renewed branding, making an eye-catching splash in the fishing department.