In 1997, Coppertone approached Niven with a need for seasonally deployed “fun centers” to showcase their new sun care innovations. Niven’s solution to this request, a low-cost injection mold providing durability in the field and aligning with Coppertone’s yearly marketing campaigns, has proven to be a timeless solution that has seen annual reruns and redesigns over the past 25 years.
Originally designed to hold large amounts of product and meet varying retailer requirements, the modular display was engineered for quick in-field assembly. Alongside different exciting and experiential display additions, the structure can be updated with new color schemes that correspond with yearly Coppertone promotions and sun care themes. All of this maximizes the “fun in the sun” messaging as Coppertone continues to deploy new innovations in the sun care category.