Looking to take their sports book experience to the next level, FanDuel tasked us with taking the look and feel of their online sporting arena and translating it into a physical environment.

Utilizing unique material choices that reflect where the physical and digital sporting worlds meet, the inspiration for this project's overall breathe of fixtures was largely taken from locker room environments, playbook iconography, and bold lifestyle imagery from various competitions and sports.  With an end goal of moving into sporting arenas, each element was designed to fit into any sports environment, merchandise large amounts of product, and visually represent the FanDuel brand.  The pieces could be sold as a collection or as individual elements.